Thursday 21 July 2011

Apple iPad dominates Android tablets in enterprise markets


Apple’s iPad may be the dominant tablet in the consumer market, but it is also winning over the enterprise market at a much faster rate than its Android competitors.

Good Technology, a company that provides mobile device management services for many Fortune 500 companies, has revealed that 27 percent of the devices activated by its enterprise clients during the second quarter of this year were tablets. Apple’s iPad accounted for more than 95 percent of those tablets.
It is not an entirely surprising number, as many companies are now allowing employees to bring their own devices to the workplace and hook them up to the company infrastructure. “We attribute the large gap between iPad and Android tablet activations to the combination of user preference among our ?BYOD’ (Bring Your Own Device) users and large deployments of company-owned iPads, especially in verticals like financial services and healthcare,” said John Herrema, Senior Vice President of Corporate Strategy at Good.
It is interesting that despite the availability of Android tablets like the Motorola XOOM or Samsung Galaxy Tab 10.1, Android activations actually declined for Good’s customers in the second quarter. Good does not have access to BlackBerry device activations, like the PlayBook tablet, since RIM controls all of the back-end of the BlackBerry system, though it seems a safe bet to say that far more iPads are in use in the enterprise than PlayBooks. Good does anticipate other tablets catching up to the iPad’s seemingly insurmountable lead, but it doesn’t expect that to happen until at least 2012.

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